What Becoming Known Means to Us: Our 7 Core Values

Embarking on the journey of entrepreneurship is more than just starting a business; it's a transformative experience that reshapes who we are.. At Becoming Known, we understand that this journey is about more than just profits and products – it's about personal growth, empowerment, and making a meaningful impact.

When I first started my business, I was terrified. I felt like "doesn't know anything" was written across my forehead. Throughout the past 6 years, I learned that the best way to build confidence is to just DO the thing. The more I consulted clients, the more I owned that role. The more I designed, the better my portfolio became. The more aligned my business became with my personal values, the more RIGHT it felt.

Today, I'm thrilled to unveil the core values that guided me into this rebrand (BK Branding to Becoming Known) and shaped my approach to business and branding. These values are the heart of Becoming Known, reflecting the journey from fear to confidence, from uncertainty to clarity, and from chaos to a structured, purpose-driven business.

Core Value 01.

Empowerment

One of the most freeing aspects of entrepreneurship is the sense of control it provides. As business owners, we can shape our routines, make our own decisions, and create the life and pace we've always dreamed of. When I started my own journey, the ability to build a business that aligned with my values was a game-changer. At Becoming Known, I'm passionate about empowering my clients to take charge of their futures, providing them with the tools, resources, and support they need to succeed on their own terms. It’s about more than just designing a brand; it’s about crafting a life that feels true to you.

I remember the early days, feeling overwhelmed and unsure, wanting to be everything to everyone, over-committing, and undercharging. But, with every rebrand and restructure of this business, I see myself stepping into more clarity and confidence in my direction. I want to share that sense of empowerment with you, helping you start strong in a lifestyle that promotes growth and alignment with your values and priorities. Together, we’ll turn your dreams into reality, creating a business that not only thrives but also feels deeply fulfilling.

Core Value 02.

Self-Discovery & Authenticity

The entrepreneurial journey is as much about self-discovery as it is about building a business. As you step into this new adventure, you’ll uncover what truly ignites your passion and identify what doesn’t serve you. You’ll learn to embrace opportunities for growth, refine your skills, and let go of what isn’t aligned with your vision. This journey of self-discovery is deeply intertwined with the pursuit of authenticity.

In a world full of comparisons and imitation, authenticity stands out as a guiding principle. As you build your brand, you’re not just creating a business; you’re crafting a platform that reflects your unique perspectives and true self. At Becoming Known, we celebrate this authenticity and strive to help you build a brand identity that genuinely mirrors who you are at your core.

We believe that discovering and embracing your authentic self is essential to finding success and fulfillment. Our goal is to support you in exploring what makes your business unique and in showcasing your true self in every aspect of your brand. There’s nothing more rewarding than watching you shine as you bring your authentic vision to life and help others do the same.

Core Value 03.

Transformation

Starting a business is no small thing. It’s a profound transformation— one that changes you from the inside out. It is about constantly evolving, facing new challenges, and embracing growth at every turn. At Becoming Known, we stand beside our clients as cheerleaders, supporting them through the ups and downs of entrepreneurship.

Our personalized consultations, coaching, and branding experiences are designed to help our clients emerge stronger and more confident. Watching our clients evolve into empowered, authentic business owners who make a meaningful impact is a privilege we deeply cherish. It’s about more than just achieving success; it’s about creating a life and business that reflects your true self and passions.

Core Value 04.

Balance

Balance is crucial in both entrepreneurship and life. I’ve learned that maintaining a healthy work-life balance isn’t just a luxury but a necessity for sustained success and well-being. It’s about finding harmony between your professional goals and your personal life, ensuring neither overshadows the other. At Becoming Known, we encourage our clients create business strategies that allow them to thrive in both their personal and professional spheres. It’s about evaluating and understanding your needs, and then creating a business that supports your priorities. Not the other way around. ;)

Core Value 05.

Service

Service is at the heart of what we do. We believe that true success in business is measured by the impact we have on others. Whether it’s through the services you offer or the way you engage with your clients, exceptional service is what sets you apart. At Becoming Known, we’re dedicated to guiding you in creating a brand that reflects your commitment to serving your clients with excellence. We help you effectively communicate how your brand goes beyond expectations to make a meaningful difference in the lives of those you work with.

Core Value 06.

Efficiency

Efficiency is about working smarter, not harder. In the fast-paced world of business, being efficient can make a significant difference in your productivity and overall success. We understand that every minute counts, so we focus on strategies that streamline processes and eliminate unnecessary steps.

At Becoming Known, we apply this principle to every aspect of our work, including our VIP Design Days. Our streamlined approach to your Design Day experience helps to make the most of your time with us, providing a highly efficient, focused, and productive design session. We’ve honed our process to ensure that you get maximum value and results in a single, impactful day.

Core Value 07.

Legacy

When you start a business, it’s okay to dream big! Leaving a lasting legacy that extends beyond ourselves is a beautiful goal. Supporting our clients in their dreams to make a meaningful impact on their industries, communities, and future generations is something I’m incredibly passionate about.

Whether it's through personalized service, innovative products, thought leadership, or social impact initiatives, I believe that every entrepreneur has the power to change the world for the better. At Becoming Known, these values aren’t just words – they are the guiding principles that shape everything we do. They help us become the best cheerleaders and partners we can be, both in our own brand and in the brands of our clients.