Does Your Website Copy Still Match the Business You’re Running?
Be honest for a second.
When was the last time you actually read your website copy—not to tweak a word or two, but to ask:
→ “Does this still sound like me?”
Because for a lot of business owners, the answer is… kind of.
Not terrible. Not embarrassing. Just pretty outdated.
Your work has grown/shifted.
Your confidence has grown.
Your perspective has matured.
But your website?
It’s still speaking from an older version of you.
The Awkward Middle Most Business Owners Get Stuck In
Here’s what I see all the time:
Your site looks polished
Your photos are nice
The fonts are fine
The colors are “on brand”
And yet… something feels off.
You hesitate before sending people your link.
You worry it doesn’t quite capture the depth of your work.
You hope the design will distract from the copy doing the bare minimum.
That disconnect isn’t because you’re bad at writing.
It’s because your business has evolved faster than your words.
And that’s incredibly normal.
Why “Pretty” Websites Still Don’t Convert
A beautiful website can only do so much if the copy behind it isn’t pulling its weight.
Good website copy isn’t about sounding more professional.
It’s about sounding more like you — on purpose.
Copy that works does a few key things really well:
It creates clarity quickly
It builds trust before asking for action
It tells a story, not just a list of services
It helps the right people recognize themselves
When those pieces are missing, conversion issues aren’t a traffic problem.
They’re a messaging problem.
A Simple Way to See What’s Actually Happening on Your Site
That’s why I created The Website Copy Gut Check.
It’s not a rewrite.
It’s not a teardown.
And it’s definitely not here to send you spiraling.
It’s a simple, honest assessment designed to help you:
Step back and evaluate your website copy objectively
Spot where your message is vague, generic, or outdated
See where clarity, story, and intention may be missing
Understand why your site might look good but still feel “meh”
Most importantly, it helps you answer one key question:
If someone landed on my site today… would they feel like this is the right fit?
What the Gut Check Looks At
Inside the Gut Check, you’ll walk through five focused areas:
Clarity & Connection: Can someone quickly understand who you help, how you help them, and why it matters?
Story: Does your site explain why you do this work—or just what you do?
Transformation: Are your services framed around outcomes, or just deliverables?
Consistency & Intention: Does your messaging feel cohesive and purposeful—or like it was written in different seasons?
Conversion Reality Check: Is your site actually guiding people toward the next step… or quietly hoping they’ll figure it out?
No overthinking. Your first reaction is the one that counts.
This Isn’t About Starting Over
If your gut check results stir up that thought of:
“I know my work is better than my website shows…”
You’re not failing. You’re just ready for alignment.
Not all business owners need a total web copy overhaul.
Sometimes they just need a few intentional shifts that bring their copy back into sync with who they are now.
Download the Website Copy Gut Check
If you’ve been sensing that gap—but haven’t known where to start—this is your starting point.
👉 Download The Website Copy Gut Check
It’s quick, honest, and it will give you clarity you can’t unsee (in the best way).
Because the goal isn’t a louder website. It’s a clearer one.
And clarity converts.
